Our story
Much more than a stand.
A trade show's value should not end when its doors close.
Every trade show begins with an expectation.
Months of preparation, stands going up, people arriving from all over the world, introductions, handshakes and the first steps of new partnerships…
For a few days, thousands of people meet in the same place with the same purpose: to discover new opportunities.
And then what?
The show ends. The stands come down. Visitors go back to their cities, exhibitors to their businesses. Some of the connections made carry on, but many opportunities get lost in the rush.
This is where we asked a different question:
Why should a trade show's potential be limited to a few days?
Why should a stand's value be measured only by its square metres?
Why should a visitor have to walk for hours to find the right company?
And why shouldn't an organizer carry the value of an event they spent months building even further?
These questions led us to the idea of 10xBooth.
Why 10xBooth?
Because we do not see a stand as just a physical space.
A stand can be the start of a new customer, an international partnership, a major deal or a business relationship that lasts for years.
10x stands for our vision of growing potential.
Booth — the stand — is where all of these opportunities begin.
Put together, they make a name that sums up how we see trade shows:
10xBooth — thinking of a stand's potential ten times over.
This is not a guarantee of results; it expresses our belief that every connection, every visit and every participation can create far more value.
Trade shows are changing. We are part of that change.
We are designing 10xBooth so that organizers, exhibitors and visitors can meet in the same digital experience.
We imagine a trade show where organizers run their events more effectively, exhibitors present themselves better, and visitors reach the companies and products they are looking for more easily.
Because technology is here not to replace the human relationships at trade shows, but to strengthen them.
For us, success is not only how many people came to a show.
It is the right people finding each other, new opportunities emerging, and the impact an event leaves behind becoming lasting.
We are not just digitizing trade shows.
We are rethinking the value trade shows can create.
We bring the power of meeting in person together with what the digital world makes possible.
- Companies that are easier to discover.
- More meaningful connections.
- Stronger events.
- And opportunities that are not limited to a few days.
Because the trade shows of the future will not just be places where people gather; they will be ecosystems where business relationships grow.